About

I’m a producer and art director with a deep appreciation for visual storytelling and the details that shape a strong creative identity.

Production
With a background in fashion and e-commerce production, I lead shoots end-to-end — from concept through final delivery. I oversee pre-production, casting, crew booking, budgets, and scheduling, while managing on-set execution and post-production workflows to ensure work is delivered efficiently and at a high standard. I’m known for building clear systems, keeping teams aligned, and creating a structure that allows shoots to run seamlessly.

Art Direction
Alongside production, I shape the visual direction of a project — defining mood, refining aesthetic, and building cohesive worlds that feel elevated and intentional. I’m drawn to the nuance: casting, color palettes, texture, and movement, and the subtle decisions that make an image resonate.

Growing up in Southern California continues to influence my perspective, with a focus on light, ease, and a polished but effortless point of view.

I see production and art direction as inherently connected — pairing operational precision with a strong point of view to create work that feels both intentional and impactful.

I’m a producer + art director who lives in both the structure and the story.

Currently based out of Los Angeles, CA.

FOR BOOKINGS AND INQUIRIES

Contact alicatron@gmail.com