About

I’m a producer + art director with a deep appreciation for visual storytelling and the details that shape a strong creative identity.

My background in fashion and e-commerce production has allowed me to lead shoots from concept through final delivery, but what excites me most is the art direction behind the work — defining mood, refining visual language, and building cohesive worlds that feel both elevated and intentional. I’m drawn to the nuance: color palettes, casting choices, texture, movement, and the subtle decisions that make an image resonate.

Growing up in Southern California shaped the way I see creative — influenced by light, landscape, lifestyle, and a natural ease that feels polished without being overworked. That balance continues to inform how I approach every project.

Production is my foundation, but creative direction is what fuels me. I build the structure that allows ideas to fully realize themselves — thoughtfully, efficiently, and with clarity of vision.

Currently based out of Los Angeles, CA.

FOR BOOKINGS AND INQUIRIES

Contact alicatron@gmail.com